Last week, I fell headlong into the Pit of Pride.
After posting a positioning statement – I’m
an elder care ancharist, overthrowing the norm, expanding possibilities. – on Facebook & asking for input, I
balked when friends wondered if “anarchist” might be taken as… scary.
No, no, was my horrified response – that word always gets a good response. Innovator seemed so much... tamer.
Flog me for forgetting the first rule Pete Boericke
taught me as a fledgling public relations wordsmith – resist pride of authorship.
Last week was a mighty fail on that part. Time to realize my goof, pledge to accept as
well as seek other opinions, and follow up on suggestions.
UP NEXT: Will road test both names, alternating handing out my
current business card – with elder care anarchist – with a second substituting
innovator for the potentially scary word.
Then, gauge responses.
And not only ask for input on potential wording,
but stay
open to better possibilities, too!
No comments:
Post a Comment